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<\/a><\/p>\nHerewith look at the latest 5 SEO trends impacting on panorama of SEO which will be helpful to streamline your site optimization in the new year 2017.<\/p>\n
1. Conversational and Voice Search
\n2. Accelerated Mobile Pages
\n3. Google Answer Box Optimization
\n4. Optimizing for Search Intent
\n5. Mobile App Indexing\/Deep Linking<\/p>\n
Conversational and Voice Search : Talk to Google<\/span><\/p>\n As per the insights of google, nearly about 55% of Teens and 41% of adults are using voice search on their routines. Voice search and digital assistants (Siri, Cortana, Google Assistant<\/a>, etc.) is taking over. Voice search is getting more viable while word recognition error rate dropped from more than 20% two years back to 8% today. What’s more, its prominence is growing at a practically remarkable rate: from a “factual zero” to 10% of all searches in 2015, and 20% of pursuits made with an Android device in the US this year.<\/p>\n If you are thinking to overlook the Voice Search Impact for 2017 then let’s make a top priority to start exploring on how do you optimize your site and content for something like this.<\/p>\n Google’s Accelerated Mobile Pages<\/span><\/p>\n The Accelerated Mobile Pages<\/a> initiates to boost page speed and usability to provide a user experience optimized for mobile devices. Make a quick note AMP isn\u2019t a ranking signal, so using this it won\u2019t make you outrank a page that has better content and\/or links while it will be helpful for you in major aspects of mobile friendliness.<\/p>\n The growth of smartphones and mobile has also intensified the idea of the “micro-moment<\/a>.” Micro-moments are the times at which someone turns to a device, often a phone or tablet but not necessarily, looking to fulfill an immediate need directly on the landing page.<\/p>\n Mobile SEO has been important since mobile search surpassed desktop last year, but moving forward to this, it\u2019s going to become mandatory. Plus, as Google further experiments with its mobile-first index, the mobile versions of your pages are going to become increasingly more important than the desktop version. Using AMP, it lets you maintain consistent content and design and share important ranking factors like link juice and domain authority between versions.<\/p>\n Google Answer Box Optimization<\/span><\/p>\n Ever since Google\u2019s Hummingbird update, the search engine has been transforming itself from a search engine into an “answer engine.” to connect searchers directly to their goals, not just the best websites they suppose are relevant to their queries. One part of this shift has been the Answer Box, officially known as \u201cfeatured snippets.\u201d<\/p>\n Featured snippets are the title and URL of a page, along with the page text Google thinks best answers for the searcher\u2019s question. The Answer Box appears at the top of the SERP. The Answer Box is generated automatically when Google is able to determine that a searcher is looking for a particular piece of information. You can\u2019t opt in (you can opt out by adding the “nosnippet” meta tag to your page) and you can\u2019t decide what text Google uses. The Answer Box isn\u2019t new, but as Google gets better at figuring out search intent, it\u2019s becoming more frequent.<\/p>\n Unfortunately, since feature snippets are generated by Google automatically, you can\u2019t really determine what content it chooses to feature. You can, however, optimize your pages in a way that will make getting featured more likely. And since, thanks to Hummingbird and Rank Brain, Google is getting better connecting searchers to answers, Answer Box optimization is absolutely something you should be doing in 2017.<\/p>\n Optimizing for Search Intent<\/span><\/p>\n Hummingbird and Rank Brain have transformed the way Google interprets search queries and determines keyword relevance. That means choosing keywords mainly capture searchers intent.You still need to optimize your pages and content around keywords. We can optimize our content into 3 types as below.<\/p>\n Mobile Applications Indexing<\/span><\/p>\n\n
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