Symbiosys

Retail Marketing Product Design & User Experience

30% User satisfaction rose

97% Transaction accuracy reached

45% Faster admin tasks

Symbiosys Overview dashboard showing campaign KPIs, performance chart, and advertiser tables

Project Overview

Symbiosys is a retail media campaign platform that unlocks the middle of the media funnel by aligning marketing between retailers and brands. The system creates campaigns that amplify retailers' performance marketing. Brands and agencies manage their own campaigns on the platform, while a live dashboard lets them monitor and optimize performance across multiple channels in real time.

Symbiosys Overview with clicks, advertiser cost, sales, ad earnings, and biggest advertiser changes

Industry Retail Marketing

Size Large

Market Position Growing business

Specific Business Problems

Handling Growth
Adapting to Changing Market Conditions
Integration with Emerging technology

Objectives

Streamline Retail Media marketing

Specific Goals & KPIs

Improve operational efficiency
Enhance customer experience
Increase sales revenue
Optimize inventory management

Symbiosys Overview widgets for advertisers, biggest changes, campaigns, and Google Ads, Meta, and Bing channel costs

AI Functionality

Using AI to visualize key metrics and uncover trends, enabling data-driven decisions to optimize campaigns effectively.
Implementing AI to suggest audience segments based on behavior, enhancing precision and engagement.
Automating data filtering and list creation with AI, improving efficiency and supporting strategic decisions.

Impact of Challenges

Large datasets can increase the risk of data quality problems, such as inconsistencies or errors, which can impact the accuracy of advertising campaigns.
Integrating data from various sources can be complex and time-consuming.
Ensuring the platform can handle large volumes of data and scale as the business grows.

Proposed Solution

Cloud-Based Architecture
Customization Options
Improve efficiency by using cache mechanism

Responsive

Vue.js

Retail Marketing

Symbiosys Products analytics with clicks, impressions, advertiser cost, and product performance table

Implementation

Process Overview

Phase 1

Assessment of current systems and identification of gaps.

Phase 2

Design and customization system

Phase 3

Pilot implementation at a single location.

Phase 4

Full rollout across all locations.

Timeline and Milestones

Initial setup and staff training

Pilot testing and adjustments

Final deployment and system go-live

Execution

Agile methodology was used for iterative development and feedback.

Weekly sprints, regular stand-up meetings, and progress tracking using project management software.

Quantitative Results