Top 10 Banner Ad Design Tips for more Clicks

Web banner design concentrates on the well-organized creation of powerful web banner ads through the precise application of basic design guidelines. Banner ads are a standout amongst the most productive forms of marketing used in today’s digital world. All organizations use them in one or the other kind because they’re measurable, low cost, and compelling medium to raise brand awareness. So how might you plan, design and make web banner ads that will bring out those clicks? Below are the list of tips and common guidelines for designing banner ads.

1. Ensure that you use the right size banners

Ad Banners are not a one-size-fits-all type of project. Banner ad sizes are also crucial to successfully inviting the viewers to click on the ads. Below suggested are the following sizes as ideal for banners. (Which includes social e-mail newsletters, that often follow a similar structure.) These are the...

Remote Config with Firebase

  As an android app developer, it was very peculiar to do Client - Server communication before Firebase. Now, with the help of Firebase, all this became very comfortable for us. Firebase provides many features like Analytics, Authentication, Real Time Database, Storage, Notification, Dynamic Links, Crash Reporting, Invites, Test lab, Remote config, App Indexing and Admob. Using remote config user can modify android app without new production of android app development. In Firebase, Remote Config defines parameters in our app and update their values in the cloud, allowing us to modify the appearance and behavior of our app without distributing an app update. Remote Config Integration:

Step 1 :

• First it needs to create project on https://console.firebase.google.com/.
• Click on create new project. After creating new project click on Add Firebase to your android app.
• Add Package name and SHA-1 for Project with...
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How Smart HR Technology can make difference in the Organization?

It has been observed that manual HR processes also use to keep Human Resource person engaged with short term tasks, rather than long-term employee engagement activities. Smart HR tools have modified the human resource management process. With the help of HR tools and technology, organizations are taking an effective decision by using data analytics and insight. HR professionals replace their existing HR software with advanced technologies, functionalities, and capabilities. Smart HR tools and iOS mobile apps are increasing the work efficiency of an employee. According to Brandon Hall, 54% of HR professionals want to replace their existing HR software to acquire advanced functionality and capabilities. With the help of advanced tools, HR and staff are able to reduce the risk of connectivity and do their job faster. They easily manage these tools by using the automated process like performance appraisal, succession plan and training programs. Reliable HR tools use...

Node.js an Excellent Environment for Developers

There are two of the most popular javascript frameworks at the moment, i.e. React & Angularjs where we can use Node js (a javascript runtime environment) technology very effectively. Javascript is getting mature day by day and web technology too is getting advanced. A technology has come up in javascript like jQuery(2006), prototype javascript framework created by Sam Stephenson in February 2005, where jQuery is prevalent for its chaining object and Prototype is prevalent for event binding and object prototyping. In any case, the developer gets thirsty for an ever increasing extent. Node.js was originally composed in 2009 by Ryan Dahl. So what is node.js? It's simply a javascript rich library. Dahl was impelled to build Node.js after reviewing a file upload progress bar at Flickr. The most interesting thing was browser did not know how many files have been uploaded and for that the browser needs...

Zero Moment of Truth

50 years ago, we use to receive information about any product via radio, newspaper, television & through word of mouth. But, nowadays everything is changed. If we want to buy any product, we just google it and see the reviews given by different users. Being a marketer, the moment of purchase and pre-ordering is valuable for selling more products in the market. The Zero Moment of Truth (ZMOT) refers to the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of customers investigating a product online prior to purchases has been on the rise in recent years as the internet and mobile keep on advancing. First Moment of Truth The First Moment of Truth (FMOT) was introduced by the Procter & Gambler (P&G) in 2005. For FMOT, customer experiences products from a store or else we can say that a customer...

Best Practices for Designing Restful APIs

  A deliberately designed RESTful API describes relationships, schema, resources and structure which will be easily available by the native apps. When you develop & deploy any web API, consider requirements for the physical environment to host APIs and the way it's developed rather than the logical structure. API serves functionality of an application for other clients to use. With the use of API, applications interact with each other and yield output without any user knowledge. Generally, web applications should have RESTful JSON APIs. REST stands for “Representational State Transfer” a fundamental style and approach to communications and used to develop scalable web services. JSON is lightweight and is in a readable format and it is used to structure the data. Here are some pragmatic best practices to build a RESTful APIs using ASP.NET. Use HTTP methods:

• Use URLs to specify resources and HTTP methods to specify what to do with this resources.
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