How to Improve Your Fashion Store Business?
Have you ever wondered how you shopped anything back 15 to 20 years ago? To buy your clothes at the Christmas festival or giving a present to your loved ones. You’ll probably go to malls, choose your likable clothes, try it there only and If you like it then you buy it. But nowadays, rather than going out there, we go into the illusionary world called “Internet” where we preferably go to any of the online E-commerce or Fashion store, you may select your design and color from thousands of varieties and order it within seconds!! It’s astonished to see that technology changed everything. Now, all we have to do is some clicks through your fingers and you will get what you want in our house.
The change in Technology affects most Fashion stores and its consumers. It creates opportunities to engage with loads of consumers within a fraction of seconds but also becomes difficult to earn the trust of your customers. The most difficulty arises when it comes to online fashion store. Because today’s consumer is more empowered than ever thanks to the convenience of the web. They’re researching, getting insights into the product, benchmarking, and comparing it with others before purchase it. Therefore, fashion brands need to be careful with the kind of choices they provide along with different products. It becomes a lot tougher to provide the best experience with keeping your profit margin. So, here we are to give you insights on different factors that affect the most from the eyes of consumers and how you should improve your fashion store with little or no help from others. There are also some special tips on the role of AR and its implications.
1. Great promotions through digital media
Nowadays, It’s nothing new to use social media to promote your fashion brands. most fashion brands use different kinds of social media rather than traditional marketing tactics. Imagine a person with a million followers could simply say your words and that would reach all million people. So, don’t shy to use influencers. As a matter of fact, the north face allocates a special budget to even for trivia social media like Quora. It is followed by Polo ralph.
2. Loyal and old customers
One of our company policies says that do not lose old clients to get the new one. It means we are inclined towards our loyal clients. There is a decent reason for it. According to Bain’s report of consumer survey for one of the famous brands, 65 to 68 % of the total customer base is loyal consumers, they keep repeating the order. And only 10-12% of consumers are new ones. So, one can say that It is very much important to keep these consumers happy even at the cost of the new clients.
There are several ways to do that. Like you can incentivize them; give some royal vouchers or rewards, also some other traditional tactics like a financial reward, or one meeting with celebrities or beg some competitions, etc.
3. Product categories and good UI
The CEO of one of the top brands said once, Shopping online is very similar to shopping from the mall. When you are going shopping at the mall, you attract by the facilities they provide, its surrounding environment and different types of division, It makes it simple for you to choose you to want, Similarly When you buffering different kinds of fashion store, the more you keep your Interface simple and attractive, the great experience it become for consumer and the more divided your product categories are the less effort your customer required and that is where you pleased your customer.
It is very obvious that the simpler it is the more likable it is, so divide your products into categories and let consumers engaged with you by providing a good Interface! There are also some ideas like Find in button (used to find the specific product through its features), Wish -list, showcasing updated fashions as recommendations, more payment options, etc.
If you are looking to upgrade to your UI or thinking of creating a new store, Check out our website UX & UI design services, We’ll have plenty of experience and a zealous team for UI/UX designing which provide you ample UI for your store.
4. Use CXM software
It is one of the most important things that one should not forget to add up when it comes to fashion stores. According to Philip Kotler (Father of Marketing), Your customer buys your products due to experience and exposure he gets rather than just your materialistic things. And he’s right. So, if it is one of the important criteria to know your customer better and improve your store then why don’t we use it? Right!! And that’s where CXM software played its part.
As per Gartner, “usage of CXM software is the practicing of designing customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty, and advocacy.”
To provide these kinds of experience every mail you draft, every complaint you resolve, or every product you showcase, matters the most when it comes to interactions with your customers directly or indirectly. So, we advised you to do it at the best and use this feedback to improve your brand store.
5. AR and VR technology
There are many difficulties when it comes to fashion like it becomes old soon, or the size, or quality of the products, these are the things that customers relied on you the most and in return, these are the things where you earn the trust of your consumers. So, how to resolve these problems? Well, AR-VR technology is there for the answer.
Image Credit: medium.com
Look closely at the photo, you’ll realize that lady is just seeing how that dress looks on her? Similarly, if you use AR-VR in your brands, you can also showcase the same thing, it leads to a great customer experience which again leads to engaging more and gives more satisfaction.
So, AR-VR technology is changing the way fashion stores work, so we can provide you the best application or design that you want for your existing store along with the usage of AR-VR Technology. To know more click here.