Qualtrics, the leader and creator of the Experience Management (XM) ecosystem, is changing the way organizations manage and improve the four core pillars of business: customer, employee, product and brand. Over 16,750 organizations around the world use Qualtrics to listen, understand and take action on experience data—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. XM service market, expected to reach $82.62 billion in 2022 with CAGR of 8.1%.
9series entered as a technology company in this space through Market Research door in 2016. It started with the humble background of Survey Management System. Eventually, we transformed from Naive to Natural Contributors to addressing some of the cutting edge Engineering Solutions. Over the period of time we learn that, New product feasibility, competitor analysis, geographical statistical studies for product launches and consumer experience research; multiple areas that required automation to provide fast accurate results, ultimately to help in forecasting business decisions. Thus, we started utilizing Qualtrics products & services from Feb 2018, Idea was to to broaden our reach in building high tech Response & Experience Management products.
Sharing today an experience, factors that helped us bridge our debut in this new domain and strengthen business relations.
We, the Veteran solution developers, a strong believer in trust building; our proven experience awarded us a completely new domain project by our existing client. Even being novice to Market Research, a client showed their strong faith in us that encouraged us to deep-dive in, explore the potentials and broaden our knowledge in the XM industry. It was a trust, a mutually created integrity that boosted our confidence in sharpening technical skills that built a strong dedicated team and planted our seeds in the Market Research industry in 2016.
Venturing in an unknown domain and encountering completely new territory challenges could only happen to be possible with an approach of a “Never give up” mindset by team. They endured late night sittings in the learning phase to understand and prepare for new territory hurdles. Example, developing tools like NLP & Speech to Text, and optimizing accurate results were the most challenging jobs on the front end. Those roadblocks turned into feature-rich project outcomes through our “Let’s do it” approach; and together we flourished under the guidance of clients.
“When the industry is at the stage of resource turmoil, our team showed resilience to the provoking thoughts.”
We focused on clarity and transparency among both client and team from the very initial stage. Clarity from the point of scoping the requirements and mapping the documentations. I remember our client visits, when we prepared 70+ pages of functional prerequisite documents, workflow diagrams and product wireframes by conducting regular brainstorming sessions at odd/even times. Our aim for no loopholes or interaction-gaps helped both of us define the expectations well and envision the outcomes.
On the first Market Research project, our client had knowledge about skills we were lacking and still encouraged to work on. We demonstrated prototypes to make them understand required skills. That envisioned potential offered enough confidence to everyone involved in the process for moving forward in building the final product. Here, transparency was the most important factor in winning the project.
Two years down in 2018, we entered into Qualtrics, which geared us doubled speeded in high tech developments. We started offering tools developed using NLP, Text to Voice, Video Reels Automation, Audio & Video Cropping, AR/VR and Web3.0 technologies.
Today, we are working with a few clients where we use the Qualtrics framework in developing custom modules to fetch & display data, integration with third party systems, data analytics through different tools, automation of PowerPoint presentations and many more implementations. Clients use our XM platform to assist companies like Nestle, Samsung, Coca-cola for better survey management, data analytics and projection. Initial roadblocks made us capable to the level where the above jobs turned easy to develop today.
we initiated from baby steps and still we are students in Experience Management space. Many things are yet to learn and implement because learning never ends; but now being a partner ecosystem, as we have the access to more credentials and resources, this will accelerate the journey to address next generation problems.
This is a churning journey from Mobile App Development company & Product Engineering company to create an impact on enterprise solutioning.
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