Augmented Reality and Virtual Reality are the hot trending talk in the tech ecosystem. TechGiants are promising advancement and investors are gushing capital into the place.
Facebook acquired Oculus for $2 billion in 2014. Internet Giant, Google has been showcasing its G-Glass since 2012 and continues to invest in Glass, contrary to widespread belief. Microsoft, Samsung, Toshiba and Sony have proclaimed their own smart glasses. Nearly every major TechGiants in Silicon Valley invested in Magic Leap, and the emerging players such as Atheer, Recon, Vuzix, Epson, Meta, Optinvent, ODG, and others are also developing smart glasses. The Space is on fire.
Must be wondering, why Augmented Reality is buzzing in Silicon Valley? Let’s understand what, how and why of Augment Reality.
What exactly Augment Reality is?
To define in layman’s words, Augmented Reality (AR) is a technology supplementing the real world with media and digital information, such as videos and 3D models, superimposing in real-time the camera view of your Computer, smartphone, tablet or connected glasses.
The key to Virtual or Augmented Reality is the software. Augmented reality programs are coded in special 3D AR programs such as FLARToolKit, Unifeye Viewer or D’Fusion. These programs allow the developers to bind contextual digital information or animation in the computer program to an Augmented Reality Marker in the real world.
How Augmented Reality works?
On a technical level, the methods through which AR app development is achieved can ordinarily be split into two broad divisions: Markerless and Marker-based. What are Markerless and Marker-Based?
Let’s understand. Marker-based System first:
This technology uses real-world representations as a stating point for device graphics to be superimposed. For instance, a 2-dimensional imprinted marker is placed in front of a webcam. Then, the Computer renders this symbol to overlap an on-screen visual as if it were right on top of the marker in the physical world.
How Markerless System works:
By contradiction, this technological method has given birth to ‘mobile augmented reality’, signifying use of the technology with gadgets such as smartphones and tablets.
This approach uses a unification of an electronic device’s compass, accelerometer, and location data (such as GPS) to discover the location in the physical world, which way it is aiming and on which axis the device is functioning. This Position data can then be correlated to a database to ascertain what the device is looking at, and thus allows machine information/graphics to be displayed on-screen.
Augmented reality Can be used in:
- Education
- Medical
- Real estate
- Military
- Marketing
- entertainments
- Cinemas
- Museums
Augmented reality is transforming the way we see the world — or at least the way its users perceive the world. Every single move is shaping Augmented reality more precise and accurate, giving a whole new experience to the users at least by transforming the way they see the world.
As you can conclude now, Augmented Reality is the new future of marketing, education, entertainment, medical, and will cover more industries in near future. 9series in one the IT solution provider company who is having expertise in mobile application development based Augmented Reality. Feel Free to contact us, to find best suitable IT solution for your company.
