How Franchise Beats Battle on Social Media?

“Social media platforms are rapidly turning into a critical part of organization's marketing strategies, particularly in a period of lower marketing budgets.”

In spite of the fact that we’ve all been using social media for some time on an individual level, influencing social networks for marketing purposes remains a challenge for most businesses, either huge or small. For franchise channels who already strive with lead generation, brand conformity and onboarding issues, using social networks efficiently are even more challenging as the little blunder can affect every particular franchisee and significantly harm their financial success and brand reputation. So for this purpose, these channels have been fluctuated to drive into the social entertainment, driving local franchisees to themselves in battling with hardcore local rivalry who have for quite some time been more active, proficient & aggressive at transforming social media into powerful marketing devices. Taking a glance at the...

Zero Moment of Truth

50 years ago, we use to receive information about any product via radio, newspaper, television & through word of mouth. But, nowadays everything is changed. If we want to buy any product, we just google it and see the reviews given by different users. Being a marketer, the moment of purchase and pre-ordering is valuable for selling more products in the market. The Zero Moment of Truth (ZMOT) refers to the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of customers investigating a product online prior to purchases has been on the rise in recent years as the internet and mobile keep on advancing. First Moment of Truth The First Moment of Truth (FMOT) was introduced by the Procter & Gambler (P&G) in 2005. For FMOT, customer experiences products from a store or else we can say that a customer...