Importance Of Newsletter In The Travel Business
Travel is a leisure activity that people love do throughout the year. Vacations are one such situations when travel is maximum and the travel business makes the most of it. People going on vacation or travelling for fun will always search online and try to find the best travel company to travel with. They will subscribe to various travel agencies and tour operator’s newsletters, to get the best deals. But the major problem here is that “ALL SEEMS TO BE SAME!”.
No matter, how big or small your travel company is, a newsletter is a must!
But I’m not talking about “See our great Europe tours” as your audience might not be interested to go to Europe right now, so your newsletter is worthless to them.
Isn’t it a shame to waste the opportunity to directly affect your target audience mind with something generic?
Therefore, it is important to add some quality material that will make an impression and compel your readers to open the email and find out more! This is a unique way to establish your brand and promote it in a strong way.
Let’s draw your attention to some facts:
As per a survey by Statista, 74% of Travel Agents used Email to attract their clients and 24% used Newsletter.
Leading marketing approaches used by travel agents to attract new clients in the United States as of August 2017
Importance of newsletter in travel business:
“According to Experian, $1 spent on email marketing typically provides a return of $45 to $50.”
It helps to INCREASE your WEBSITE TRAFFIC
If you want to increase your website’s traffic, and want people to be aware about the benefits of your products & services, then don’t expect them to come directly or randomly unless you have actually done some promotion. Your e-newsletter plays an important role to generate website traffic and boost the sales as it constantly reminds your audience about your brand. But remember overdoing it will only land your emails in the SPAM FOLDER.
Promote new launches and products.
Promoting your new launches/ product by newsletter is a great way to keep your esteemed clients informed. It can boost exposure, awareness, sales and profits.
It helps to be connected with your customers
A newsletter helps your business to be connected with your customers regularly and make them remember you. You need to create a brand image so that your customers can recognize you only with your brand icon or image to open the email.
Here is what a survey stating the most important factor for opening emails.
Boost your social media engagement by Newsletter
A newsletter helps you to contribute to relationship and building a trust with your audience. People can easily follow you or contact you at any given time on the huge platform of social media.
As per facts:
“emails having the social sharing buttons have a click-through rate of more than 158%.”
Newsletters are easy to share:
Additional benefit! Newsletters are easy to share too – one can simply forward it to a friend.
Representing your brand as an expert in your industry.
Sharing a useful material and teaching your audience something through the newsletter, will make them think of you as an expert in travel business.
This is determinant as you want your audience to think of you when they have a need!
Building trust and loyalty
Your quality newsletters will make your audience habituated to receiving your newsletters/ information and they will begin to trust you.
This will help you to encourage your audience to buy products and services from you and keep coming back to you.
The primary benefit of a newsletter is that they keep a customer interacting with the entity that is distributing them.
9series, as an organization has developed mail masking/ lead generating portals in ASP.Net(MVC Core) with the help of our IATA Certified developers for our esteemed clients in travel industry. You can also hire mvc.net developers for your specific projects and we will give you our best one.
Conclusion
Newsletter is paramount to maintain relationship with your customers, boosting the sale and generating the revenue.
Stay tuned for our next article!