The term Search Engine Optimization is self explanatory and it adds lot of values to the individuals, startups, SMEs and enterprise businesses. It has already gained more than enough importance in itself. It’s advisable to have knowledge of latest dates from SEO point of view in 2016. The Approaches to keep a business on top of a search in this competitive digital world has been changed. The technologies and strategies that we were using earlier may not be beneficial in coming days.
One cannot rely on traditional SEO only . Search engines changes their algorithms at regular intervals. So, one must remained aware about these changes, even it is not the requirement from the client end, but if we align and implement the same. The end result may exceed the client’s expectation.
The years from 2011 to 2014 were highly known as a years of penalties. where Google focused more on removing the spam content from it database, many of us may have experienced the implications on business ranking on search engine.As a result, the activities of spanning were declined drastically in year 2014 to 2015. In 2015, Google has came up with Mobilegeddon & Rank Brains, two new algorithm discourage the spammy & useless contents. Here we can consider Rank Brain as an enhanced version of Hummingbird.
If we have contextual branding content then paid & professional search engine optimization services can be very useful to get the maximum mileage out of it. It will indirectly affect the SEO ranking in positive direction.
“Content is the King” – Quality content means more popularity. After the Google’s hummingbird update, everyone has started their focus on content quality because quality content may give more popularity & more popularity may give better coverage based on the new criteria of algorithm..
Here are some more activities on which you should focus in 2016:
- Mobile friendly websites may improve the ranking
- Represent and promote content in various format, not just text.
- Focus on targeted locations
In year ahead, In the coming year 2016, we should call SEO can be seen as a Search Experience Optimization. Feel free to get in touch with us to discuss your requirements from SEO and online marketing point of view.
